My Story

Hi, I'm Alice! I am a 20-year-old in the UK with a keen interest in crafts involving wool and a dream to turn my hobby into a career. I developed an interest in knitting at the age of 7. I leapt starting my brand in March 2021 and would launch in early 2022. I take pride in the quality of the products I produce, incorporating traditional British patterns and techniques, and sourcing high-quality wool from reputable and animal/environmentally friendly suppliers. All of my products are hand-crafted to add a more personal touch and to ensure their quality is the best it can be. All left-over wool is reused and re-purposed in the making of other products.